If you are having trouble with the facts, try these:
1. Invalidate your opponent.
Start by invalidating something and then, gradually, link your opponent(s) to that thing. For example, say that an organization is bad and then show how your opponent is related to that organization. Capitalism is bad because it profits from the work done by laborers. That company is in business for a profit (it’s capitalistic). This person used to work for that company. This person must be a capitalist who unfairly makes a profit on the backs of working class people. This person is bad.

2. Move the accent to another word.
“Health care for everyone is possible, I imagine.” “It is possible to imagine health care for everyone.” (it sounds like agreement).
3. Equivocate – slide back and forth regarding the meaning of a word.
Health care is a right for everyone. We have the capacity to deliver heath care to everyone.
4. Water down your opponent’s argument and then defeat it.
“The only reason you are opposed to health care reform is that you don’t like Democrats.” “You’re biased.”
5. Find a false cause and effect and declare it true.
“Insurance companies are profit-driven, so they’re evil and don’t care about individuals.”
6. Assert that it can’t be known.
“The cost of not having universal heath care can never be known.”
7. When you assert something, use that assertion as the reason it is true (circular).
“Doctors will choose the most profitable path, so can not be trusted not to take out your tonsils when an aspirin will do.”
8. Use “did you stop beating your wife?” type of questions.
“Do you want to continue denying health care to the uninsured?”
9. Manufacture a similarity and pin it on your opponent.
“People who demonstrate are just like radicals who demonstrated before. People who show up for demonstrations are lunatics or radicals.”
10. Manufacture a dilemma requiring choice that supports your cause.
“Health care is rising at such an alarming rate that it will bankrupt the country.”
11. Generalize every fact or datum.
“47 million people don’t have health insurance, so the system doesn’t work”
12. Say that your opponent is not a “true” ____________.
“You’re not really a humanitarian if you don’t support reform.”
13. Obscure the argument by assigning a false cause.
“Insurance company greed is causing cost to escalate.”
14. Threaten that going this direction is a slippery slope.
“If we don’t pass health care now, we may never get another chance.”
15. Find something that exists and declare it true for everyone.
“Insurance companies terminated her coverage and it will happen to all of you.”
16. Use sweeping generalizations.
“People do not have health care coverage because of caps, exclusion and pre-existing conditions.”
17. Point out that others do it, so it must be OK then.
“Other modern nations have universal health coverage.”
18. Discredit it based on its source.
“That information came from opponents to this plan, so it can’t be true.”
19. Say that everybody’s doing it, so it must be OK.
“Canada, the UK and Germany do it, so it must be OK.”
20. Imply that the whole is like one element.
“14,000 people are losing their health insurance each day.”
21. Say that an attribute of the whole applies to a certain part or element.
“Health care is beneficial, so it doesn’t matter how we get it.”
22. Assign the wrong reason that something is true.
“We are in this condition because of profiteering insurance companies.”
23. Create a false premise – falsely relate a cause and effect.
“Insurance companies already ration health care.”
24. Attribute a fact to an Authority.
“The AMA says this is a good plan.”
25. Attribute a fact to tradition.
“We have always provided a safety net to our people.”
26. Create a “chances are it will happen this way” argument.
“Chances are you will contract some illness that will bankrupt you if you don’t have insurance.”
27. Argue an issue that is not really related to the issue at hand.
“The economy will crash if we don’t act now.”
28. Threaten that, if someone doesn’t do or believe something, they will regret it.
“If we don’t change to a new system, it will collapse.”
29. Point out that it is novel – never before proposed – so must be true.
“We can’t continue the old ways. This is new. It’s Hope and Change, so it must be good.”
30. Create pity and sympathy to win a point.
“Do you want to see people go without health care?”
31. Declare something popular.
“Universal health care exists in every civilized country.”
32. Relate it to poverty and declare it good.
“Helping people who can’t afford it is good.”
33. Say it is good because it cost a lot of money.
“It is the largest single part of our economy, so we better fix it.”
34. Say it is good because it is moral.
“We can’t leave people uninsured in this day and age.”
35. Say it is good because it is natural.
“It is natural (human) for people to get sick, so health care is a right.”
36. Create diversion by going off on a tangent.
“We tried to have bipartisan support, but they didn’t want to cooperate.”
37. Create a similarity simply by comparing two things.
“It’s like car insurance – everybody should have it.”
38. Directly accuse your opponent of missing the point.
“You just don’t understand the significance of this issue.”
Of course, the other time-honored way of arguing an issue is to get real facts and information on the table. The truth is hard to combat. Modern PR-based warfare is based on using a little bit of truth to communicate misleading or untruthful information to the public wrapped in spin and image. Fortunately, it unravels in the face of the truth.