Communication
It is deserving of a whole study by itself, but it is probably clear to most that communication is the most important ingredient in peoples’ relationships.
Actions or things that stop or that block communication cause us to dislike the thing with which we can’t communicate. A good example would be the tax code. It is 7,500 pages long (if printed 60 lines to a page, which it isn’t) and there is probably not a CPA or tax attorney on earth that understands all of it. The average citizen understands a fraction of a percent of the tax code and, guess what, doesn’t like it at all.
The same is true of the heath care bills. They are 2,00o pages and people, even congress men and women, don’t know what’s in it. It’s so complicated that the average citizen can’t communicate with it and, guess what, doesn’t like it at all.
There are many more examples. Cap and Trade legislation. Financial practices regarding complex investments. Federal statutes. They are all complex and hard to communicate with.
So, if you want people to dislike something, just be sure to block their communication in some way and they will not like it, won’t agree about it and will not understand it.
Someone can make a rational decision not to like or support something after learning about it, but the key word here is rational. Open communication and people can make a self-determined, rational choice. Cut communication and you guarantee that people will not like it.
In a sane, open and democratic society, those things that increase communication are good and those things that cut communication will cause us to succumb.
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